Brand campaign narrative development and video production assistance, tying visual storytelling to Ultraspan's roofing manufacturing legacy
Ultra-Span Steel, a roofing manufacturer, needed visual assets that communicated strength, reliability, and heritage. The project required dual deliverables: supporting a brand video production that told their company story, and creating billboard-ready photography for large-scale promotional campaigns.
The challenge was translating an industrial product (steel roofing) into compelling brand storytelling that resonated emotionally while showcasing technical quality. The work required coordination across video production, set design, and high-resolution photography suitable for outdoor advertising.
Dual-role execution: Worked as both photographer and set organizer, helping curate the visual environment to align with Ultra-Span Steel's brand narrative of strength and craftsmanship.
Studio production: Used Canon R6 Mark II with professional studio lighting to create crisp, high-resolution images suitable for billboard-scale reproduction. Controlled lighting ensured product details were sharp and visually impactful.
Brand storytelling focus: Photographed in a way that connected visual content to company heritage and product reliability—translating "strong steel roof solutions" into imagery that communicated trust, durability, and professionalism.
Fast turnaround: Delivered final assets next-day, meeting the production timeline while maintaining quality standards required for both video integration and large-format print advertising.
Billboard-Ready Assets: Delivered high-resolution promotional photography used for outdoor advertising campaigns, showcasing Ultra-Span Steel's products at scale across Kenya.
Brand Video Support: Photography integrated into brand video narrative, helping tell the story of a manufacturing legacy through polished, professional visuals.
Commercial Reliability: Demonstrated ability to work on commercial sets with directors, producers, and organizations while managing both photography and production coordination—proving versatility beyond just shooting.
Next-Day Delivery: Met tight production deadlines without sacrificing quality, establishing credibility for future commercial projects requiring fast, professional turnaround.
The work showed that industrial products don't have to look boring—with the right approach, manufacturing can be visually compelling and emotionally resonant.